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Gale Jurasek This smells more like cinnamon toast than a gooey iced cinnamon roll, and that's a good thing in my opinion because the cinnamon is the star. This is not a Red Hots style cinnamon. It's a sweet and warm bakery cinnamon. If you want to sweeten it up you can layer it with a sugary blend, like Sugarcube. I really love this!